Fast-moving trends
Collections change quickly and creative gets old fast.
Marketing for Garments & Textile
Garments & Textile growth, planned end to end
Sell fashion to shoppers and win buyers around the world. Whether you sell direct to consumers or manufacture for global brands, visibility and trust decide who gets the order. We build channels for retail shoppers and for B2B buyers and importers.
COMMON CHALLENGES
What holds garments & textile businesses back
Price-driven competition
Shoppers and buyers compare on price across many sellers.
Two audiences
Retail customers and B2B buyers need different messages and channels.
Visual quality
Product images and video strongly drive clicks and sales.
SERVICES FOR GARMENTS & TEXTILE
How each service fits your business
We combine every service into one plan, but we start with the ones that pay back fastest.
Start hereVideo & Image ContentLookbooks, model shoots and short videos keep collections fresh and desirable.Start hereMeta AdsCatalog and creative-led ads for Facebook and Instagram, where fashion shoppers browse.Start hereGoogle Merchant CenterA clean fashion feed with size, colour and GTIN data powers Shopping ads.Start hereGoogle AdsShopping and search campaigns for shoppers, plus keyword ads for B2B sourcing buyers.Add nextSEO GrowthCategory pages and buyer-focused content for manufacturers bring organic enquiries.Add nextSocial MediaStyle content and behind-the-scenes manufacturing stories build the brand.Add nextTracking & AnalyticsMeasure each collection and channel to know where margin is made.If it fitsAmazon ManagementA strong second channel for brands with proven products and margin.
GROWTH ROADMAP
A 90-day plan, then scale
An example roadmap for garments & textile. We adapt it to your goals, budget and market after the audit.
Foundation
- Decide the split between retail and B2B goals
- Set up tracking and product feed with variants
- Plan a lookbook or product content shoot
Launch
- Launch Meta catalog ads and Google Shopping
- Start B2B search ads and LinkedIn outreach if relevant
- Publish collection landing pages
Optimize
- Test creative per collection
- Retarget visitors with new arrivals and offers
- Improve size, shipping and returns information
Scale
- Time campaigns to seasons and fashion events
- Expand to marketplaces and new countries
- Build SEO for buyer and retail categories
HOW WE MEASURE
The numbers we track
- Sales and ROAS (retail)
- Cost per B2B enquiry
- Return rate
- Average order value
- Collection sell-through
FAQ
Common questions
Can you promote both retail and wholesale?
Yes. We usually run separate funnels and landing pages because the audiences and offers are different.
How often do we need new creative?
Fashion creative tires quickly. We plan a regular content calendar, typically aligned to each collection drop.
Can you help manufacturers find overseas buyers?
Yes, through search, LinkedIn, SEO and content aimed at sourcing buyers and importers.
OTHER INDUSTRIES
Explore more industries
Let's build your garments & textile growth plan
Get a free audit and custom recommendations for your business.