Seasonal intakes
Demand peaks around admission windows, and planning has to start early.
Marketing for Education
Education growth, planned end to end
Fill classes, courses and intakes with the right students. Students and parents compare programs for weeks before applying. We build a funnel from first search to enrolled student, and measure it by admissions rather than clicks.
COMMON CHALLENGES
What holds education businesses back
Long decision cycles
Parents and students research and compare for weeks or months.
Lead quality
Many enquiries are not eligible or not ready to enrol.
Many programs
Each course needs its own message, page and audience.
SERVICES FOR EDUCATION
How each service fits your business
We combine every service into one plan, but we start with the ones that pay back fastest.
Start hereGoogle AdsSearch ads for course and program keywords capture ready-to-apply students.Start hereMeta AdsLead campaigns reach students and parents, with webinar and open-day registrations.Start hereSEO GrowthProgram pages, guides and local search build steady, lower-cost enquiries.Start hereTracking & AnalyticsTrack enquiry to application to enrolment, not just form fills.Add nextVideo & Image ContentCampus tours, student stories and faculty videos build confidence.Add nextSocial MediaStudent life and success stories keep prospects engaged through the long decision.If it fitsGoogle Merchant CenterNot usually relevant for education.If it fitsAmazon ManagementOnly relevant if you sell books or products online.
GROWTH ROADMAP
A 90-day plan, then scale
An example roadmap for education. We adapt it to your goals, budget and market after the audit.
Foundation
- Map the funnel from enquiry to enrolment
- Set up form, call and CRM tracking
- Audit program pages for clarity and speed
Launch
- Launch search ads for top programs
- Run Meta lead campaigns and open-day registrations
- Create program-specific landing pages
Optimize
- Qualify enquiries with eligibility questions
- Test messages for parents versus students
- Add video proof and testimonials
Scale
- Plan campaigns ahead of each intake
- Expand to new programs or countries
- Build SEO content for long-term enquiries
HOW WE MEASURE
The numbers we track
- Cost per qualified enquiry
- Application rate
- Cost per enrolment
- Event and webinar registrations
- Enquiry-to-enrolment time
FAQ
Common questions
When should we start campaigns for an intake?
Ideally 8 to 12 weeks before applications close so there is time to test and improve.
Can you promote online courses and in-person programs?
Yes. We build separate funnels for each, as audiences and decision paths differ.
How do you improve enquiry quality?
We add qualifying questions, refine targeting and optimize toward applications instead of raw leads.
OTHER INDUSTRIES
Explore more industries
Let's build your education growth plan
Get a free audit and custom recommendations for your business.